OMP Events
CYCLE OF ONLINE SEMINARS FOR PHARMBUSINESS
SCHOOL of PHARM
MARKETING and
PROMOTION
Block 1. Legal and regulatory aspects of
pharmaceutical marketing and promotion
ZOOM
ZOOM
Dear colleagues and partners!
OMP EXPERTS invite you to participate in an online school of PHARM MARKETING AND PROMOTION!
The training course consists of 4 blocks that provide maximum coverage of the latest legal, tax and trend changes in the field of promotion and advertising of medicine, medical devices and dietary supplements.
BLOCK 1
Legal and regulatory aspects of promotion and marketing of pharmaceutical products (including medicine, medical devices and dietary supplements)
BLOCK 2
Legal and regulatory aspects of interaction with POZ.
BLOCK 3
Legal and regulatory aspects of marketing through distributors and pharmacy chains.
BLOCK 4
Tax aspects of promotion and marketing of pharmaceutical products.
And, we start with Block №1
Legal and regulatory aspects of promotion and marketing of pharmaceutical products (including medicine, medical devices and dietary supplements)
PROGRAM
Types of permitted dissemination of information about pharmaceutical products
Advertising, dissemination of information among POZ, dissemination of information at points of sale, etc.
What to do if advertising in the media is banned?
Legal and practical requirements for the content of disseminated information
Differences in advertising and information about pharmaceutical products
Ways to promote pharmaceutical products and features of their legal design
Creating a web page, promotion CEO, information in the electronic edition of a specialized publication, promotions, sponsorship programs, card projects, information at the point of sale, seminars / symposiums, work with doctors, charity programs, marketing contracts, etc.
EU legislation and world practice on dissemination of information on pharmaceutical products
Liability for violations related to the dissemination of information about pharmaceutical products
Who is being prosecuted, for what and how, what are the opportunities to mitigate liability in the legal field?
Exploring real cases of prosecution for violating the law on advertising or disseminating misleading information
Master class on the selection of words used in the dissemination of information about pharmaceutical products
Strategic session on choosing a strategy for disseminating information about pharmaceutical products
Role play "AMCU is against" and "SSUFSCP is against" on the basis of real cases
