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WEBINAR

PHARM ADVERTISING and
PROMOTION

life after the President`s order or work strategy in 2022

The cost is UAH 4000
ZOOM
The cost is UAH 4000
ZOOM

Never say, “I was wrong.”
better say: “I`m surprised how it all turned out!”
“Ice Age”

Ladies and Gentlemen!

We invite you to a webinar on innovations in the field of pharmaceutical advertising and promotion that will soon come into force, and around which, there are so many discussions and mixed opinions. We are dedicating our future meeting to the analysis of these changes.

SO, THE THIRD WEBINAR FROM OUR CYCLE:

PHARM ADVERTISING and PHARM PROMOTION –
life after the President`s order or work strategy in 2022

Webinar program

How the President`s order can affect pharmaceutical advertising and promotion - read the text carefully and reject speculation

The first comments of the National Security and Defense Council and scenarios

Permitted and prohibited advertising of medicine (or back to the basics)

Alternatives to advertising of medicine, which are very similar to it, but is not it (information at the point of sale, information disseminated among health professionals, information at the request of consumers)

Flexible and comprehensive information in points-of-sale - where there are fine lines between advertising and such information, and what may be liable for, such as violations of advertising law

Dissemination of information on the Internet - when and why it becomes advertising or vice versa

The opinion of the AMCU on information on the Internet - what to consider in order not to receive fines

Information for POZ - legal requirements and practical features of dissemination (how to avoid "advertising consequences")

Red lines of the AMCU and the State Tax Service on the dissemination of information about medicine, including advertising and promotion

A short glossary of banned terms for advertising - what and how the AMCU does not like (real-life examples)

Comparative advertising - the current state of responsibility for distribution or how to compare the compared with the comparable

Technical rules for advertising from the State Tax Service - survival regulations

trainings experts speakers lecturers

Mykola Orlov

OMP Managing Partner, Attorney.

Recognition:
• "Best Lawyers 2020-2022" - noted Mykola among the best tax and agricultural experts;
• “The Legal 500 - EMEA 2019 - 2021” recommends as an expert in commercial, corporate, labor law and M&A;
• “Customer choice. TOP 100 lawyers of Ukraine "- repeatedly noted among the best legal experts of Ukraine.